Kuwahara was
not really well known until after the release of Steven Speilberg's
classic movie E.T. in 1982. BMX was all the rage back in those days
and Steven Spielberg had noticed lots of kids riding BMX bikes all over
the place. This is when Mr. Spielberg decided to have some action scenes
involving BMX bikes. Kuwahara Bikes in Osaka, Japan was contacted by
one of Mr. Spielbergs staff and they tried to place an order for 40
bikes. At first the person who took the call at Kuwahara thought this
was a prank phone call and hung up. The next day Spielbergs staff called
again to confirm the order and Kuwahara though slightly embarrassed
had them get in touch with Howie Cohen of Everything Bicycles who was
the main distributor for the US market. Howie Cohen sat down with the
movie studio staff at Universal and went through several designs until
they came up with the classic Red/White ET colors that were also approved
my director Steven Spielberg as well. Universal
Studios entered into an exclusive licensing agreement with Kuwahara
and Everything Bicycles for the E.T. bike. After the release of the
movie, Kuwahara started mass producing these E.T. colored bikes. There
were three types of them made. Two of them were the loop tail type frame
with KZ type double gussets. The loop tail E.T. bikes were split up
into two grades. One was a "High-end" type with Japanese made
components and a higher price and were almost only sold in serious bike
shops. The lower price loop tail E.T. model featured less exotic parts
to help keep the cost down. Pictures of the two types of loop tail E.T.
bikes can be found below. The third E.T. model was the cheap Apollo
frame model with it's single front gusset and three holes pressed into
it, non-loop tail rear, and full high tinsel steel frame. The Apollo
Kuwahara E.T. bikes were about half the price of the loop tail bikes
and featured mostly Taiwan made parts, however the frame was made in
Japan. The Apollo E.T. or the cheaper version were sold in toy and department
stores and are sometimes known as the Toy store E.T. model **(Be
careful not to mistake a toy store model or Apollo E.T. Bike for a real
E.T bike with the loop tail)**
Kuwahara E.T.
models look very similar to the earlier KZ models with the double gusset
but have totally different drop outs. The E.T. model has only one hole
and is a looptail style (Similiar to the NOVA) while the KZ models have
three holes punched into the rear drop outs and are Non-Loop tail style.
Have a look at the pictures below
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